Podcasts social media

One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.

Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear

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Interviewed by Jim Hedger of Metamend, Stephan Spencer, founder & president of Netconcepts, recaps a few tips, and tricks from his session at SES Toronto 2008. If you missed this powerful session at SES, learn some nuggets of useful link building tricks from one of the masters.

View the full video interview here.

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Meeting Focus: Search Engine Optimization

This session focuses on balancing search-engine friendly practices with a persuasive and engaging visitor experience. Leading search engine optimization trends and advanced techniques for optimizing sites will be discussed by industry experts and Chris Murvine, Global Internet Marketing Manager at Promega will share advanced Google tips and tricks. There will also be a hands-on component in the afternoon with exercises to apply learnings and to develop SEO strategies you can use for your organization.

Presentors:
Jody Hartwig, Vice President, E-Business
Jeff Muendel, Online Marketing Analyst

UW Consortium event description page

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How do you communicate with your customers and build your brand? Are you talking at them, or do you have an online dialogue with them? Stepping into social media allows merchants the opportunity to speak to customers and build a brand-loyal community. This requires loss of some control, since customers will be generating their own content. It is worth the investment. Written for Multichannel Merchant, Netconcepts President Stephan Spencer and analyst Tim Gill discuss the benefits of social media for merchants.

Retailers can leverage this dialog to gain insight into marketing research, generate product feedback, conduct merchandise testing, and initiate product improvements. By taking a dialog approach to social media instead of a louder, flashier version of commercial interruption, you can learn what consumers want, and how they want it, on a one-to-one basis.

For more on this topic, read the complete article here.

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Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Matt McGee, SEO Manager, Marchex
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts

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Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts

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In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Chris Alan, SEO manager for Expedia.com. Chris is a SEO veteran who currently manages all aspects of Expedia’s natural search channel, including keyword campaigns, landing pages, and more. We talk about common pitfalls that companies fall into when managing large, keyword campaigns as well as a number of other useful tips for big and small websites.

If you prefer to read this interview, check out the abridged transcript.

This podcast is now available for you to listen to.

 

 Chris Alan Interview [32:26m]: Play Now | Play in Popup | Download

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In early December, I spoke at the PubCon conference where I had the chance to sit down with Matt Cutts, head of Google’s anti-spam team.

Matt was kind enough to agree to an interview, where he shared invaluable tips about Flash, syndicating content, the change to their supplemental results, and a lot more. His insight and advice is really helpful; he provides clarity on topics that can be really confusing.

If you prefer a written transcript, you can read the interview transcript with Matt Cutts on my blog. I invite you to listen to the podcast interview, which is available now.

 

 Interview with Google's Matt Cutts [31:50m]: Play Now | Play in Popup | Download

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Facebook.com — a company that less than a year ago looked like fools for not accepting Yahoo’s bid to purchase it — has become the powerhouse of social media websites. It’s been said that much of the success is due simply to Facebook being the latest in a string of recently-hip online socialization sites, with MySpace being the last destination to peek out and then slow as the “true hipsters” move on, drawing the semi-hip behind them. A large part of that rise, however, has been Facebook’s open source policy with regard to the creation of Facebook applications. The result has been twofold: A huge demand for fun and informative applications and the corresponding, explosive proliferation of applications created for the site.

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Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.

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